

clients stay planted.


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Investment trends come and go, but human behavior is unchanging.
Regardless of what the future holds for product, behavioral coaching will remain a source of competitive advantage for advisors.




Tulip helps minimize the behavior gap en route to better outcomes for everyday investors. In pursuit of this mission, it empowers advisors to:

Detect
Assess proneness to all major behavioral biases

Perfect
Allow for fine tuning

Protect
Provide real-time alerts for clients most in danger of making poor investment decisions

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